DJI started its marketing hype over their next drone, causing the rumor mill to get cranking again. The following teaser video was released yesterday, stating that DJI is set to announce its next drone on January 23, 2018 in New York at 10am EST…
With CES 2018 just last week, it begs to question why DJI did not announce their new drone during those events. Does DJI think their new drone warrants its own event? Is it that epic? We will find out soon enough, but DJI is definitely all over building up expectations, and letting the rumors abound as “the adventure unfolds.”
Much of the rumor mill is centered around DJI’s more popular drone series, namely the Phantom and the Mavic, with most centered on the Mavic, quite possibly the best selling drone out there. The Mavic had had several editions to date and a new one could very well be in the works, with some saying the have seen DJI emails of a new drone, the DJI Mavic Air.
As you can see throughout the video, DJI has done a good job of showing very little glimpses of their new drone itself, keeping the whole video quite vague as to exactly what it will be. In fact, the vast majority of the video is footage that could have been taken from any drone to date, flying over a city and a beach, then they throw in multiple science, weather and other nondrone-related videos to build up its new technology and design.
The video leaves many speculating that DJI’s new drone could have a fixed wing, maybe a new racing drone, or even simply a smaller version of a prior model. Both a fixed wing and a racing drone would certainly open new horizons for DJI, and allow them to gain even more market share, possibly cutting into the drone racing circuit.
Digging into the “hints” within the announcement, one can only speculate as to exactly what this new drone will be. Breaking some of the “keywords” lends itself to the DJI Mavic Air, or somethign quite similar. “The Adventure Unfolds”, hints to DJI’s folding drone, the Mavic series. “From the seemingly insignificant size comes formidable strength and power” also points toward the Mavic series, but could be the DJI Spark. “Something so small…beginnings of something truly mighty” again points toward the Mavic and Spark drones. And the silhouette images presented, even on the announcement itself, is quite similar to the Mavic design.
So, will DJI’s big announcement of their new drone be the new DJI Mavic Air? Will it be called something else, like the DJI Mavic 2? WIll it be something completely different? Check out DJI’s live feed at 10am EST on January 23, 2018 to find out!